Pokémon Go: Apple, Google and Niantic are profiting more than Nintendo


Business Insider today reports that Niantic, Google and Apple are the big winners of Pokémon Go‘s success rather than Nintendo.

“The title was jointly developed by Niantic, Pokémon Company and Nintendo. It is unclear exactly what their economic interest is in the game, but we presume that out of every 100 units earned at the app store, 30 would go to Apple, 30 to Niantic, 30 to Pokémon and 10 to Nintendo,” the site reports.

Don’t feel too badly for Nintendo; it’s estimated the game is making anywhere between $1 million to $2.3 million a day. The good news has also meant Nintendo’s stock value jumped up 25%.

Pokémon Go is now available in Germany and is rumoured for a Japanese release later in the week.