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Nintendo denies report of increased Switch OLED profit margin

And confirms a new Switch model isn't planned.

Nintendo has denied a Bloomberg report that suggests the company is benefitting from increased profit margins on the recently announced Switch OLED Edition.

Bloomberg reports that the OLED Edition costs around $10 USD more to produce than the current Switch model, which translates to additional profit for Nintendo. The Switch OLED Editionhas a jacked-up, recommended retail price of $539.95 AUD as compared to the Switch’s $469.95 AUD.

In turn, Nintendo has released a statement on Twitter which rebukes the report.

“A news report on July 15, 2021 (JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch,” the tweet reads. “To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.”

A follow up tweet confirmed that the company has no plans to launch additional Switch models, including a rumoured 4K-capable one.

“We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time,” the follow up reads.

The Nintendo Switch OLED Edition is available from 8 October.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.