If you're going to play, you might as well spend?
Approximately 75% of EA Sports’ players play Ultimate Team modes, and nearly half of those people purchase microtransactions, EA has confirmed.
The figures come from EA CFO Blake Jorgensen, who cited the figures at the the NASDAQ 37th Investor Program (via Games Industry).
“Of those 75% of the people, about half of those people actually spend some money and the other half just play without spending,” Jorgensen said. “In a free-to-play world, that’s a fantastic balance of spenders and non-spenders.”
Whether or not we should consider the likes of FIFA 18, Madden NFL 18 and NHL 18 free-to-play aside, Jorgensen stressed that EA’s concerned with getting players to like their games and want to invest more money in them rather than simply trying to get players to spend.
What do you make of the amount of people paying to further their progress in EA Sports’ Ultimate Teams?