Real-world "automotive enthusiast brand" Hagerty will be in charge of pricing.
Gran Turismo 7 Legend Cars will be dynamically priced as part of a partnership between Sony and “automotive enthusiast brand” Hagerty.
A Legend Cars Dealer feature will sport the Hagerty Collection, a grouping of more than 70 “enthusiast vehicles of all forms, eras, and performance capabilities,” a statement from the company reads.
“Players will be able to acquire cars using game progression and in-game credits, with all prices shaped by the Hagerty Valuation Tool,” the company continued. “Prices will update throughout the year, based on the changing valuations in real life. Hagerty Valuation Tools includes more than 15 years of pricing for 40,000 enthusiast cars, trucks, vans and motorcycles from the post-war era to the present.”
Gran Turismo 7 owners who are also subscribed to Hagerty’s Drivers Club will also gain “an exclusive in-game benefit to own and drive a select car with a custom Hagerty livery from the Hagerty Collection.”
Last week, we detailed Gran Turismo 7 microtransactions and applied them to specific cars within the game. Already, some vehicles could already set players back $59.90 AUD.
What do you make of this partnership for dynamic pricing of in-game vehicles?
Gran Turismo 7 is available now on PS4 and PS5.
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