With the likes of Sony PlayStation dropping E3 for the second consecutive year, the Entertainment Software Association (ESA) declared that it will “shake things up” with E3 2020, rolling out a new format for the trade show.
“You’ll be happy to know that we’re not producing E3 2020 in a vacuum,” the ESA’s statement begins. “For E3 2020, we’re collaborating with industry insiders and new creative partners, including the tastemakers at iam8bit, to reinvigorate the show and, frankly, to shake things up.”
As part of the new format, the ESA will “be showcasing E3 to the world through new streaming and digital programming while creating gatherings on the show floor that let people do what they love the most… play and celebrate games.”
The statement mirrored a leak back in September that claimed E3 would rebrand into a fan and influencer festival in addition to the media and industry trade show it’s already known as.
The ESA also acknowledged a gigantic security breach last year that caused the personal data of media registrants to be leaked to the public.
“We rebuilt the E3 website with enhanced and layered security measures developed by an outside cybersecurity firm,” the ESA continued. “This included updating our data management processes, including the handling of personally identifiable information, and we will no longer store that data on our site. We have also changed our registration practices and will collect the minimum information necessary to complete your registration.”
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