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Codemasters: We sell XP boosting DLC packs because people buy ’em

In a refreshing piece of honesty, Codemasters’ Ben Walke took to NeoGAF to confirm that GRID Autosport offers XP boost DLC because customers buy it.

“Regarding the boost pack we did similar with GRID 2 as a car unlock, we got a bit of flak from that but in all honesty and without any PR bull sh*t… it sells,” Walke, Community Manager on GRID Autosport, said. “There is a silent subset of players that do like that sort of content but whether or not it’s here to stay is something the industry is yet to work out.

“I can’t really say anything else, the only response I have for you is the total truth. I don’t want to spin it or anything like that. I’ll probably regret this post in the morning, but hey-ho :)”

Walke did say that the entire game hasn’t been designed as a simple cash grab.

“Under no circumstances did we make the game a grind on purpose (that much I can promise you),” he said. “In the grand scheme of things it’s still relatively easy to progress via single-player and online it’s not that difficult to earn money.

“Especially with RaceNet challenges that have a significant weekly pay out. We’re also improving repair costs so the ‘grind’ becomes less of a factor.”

We reviewed GRID Autosport earlier in the day.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.