Oculus VR founder Palmer Lucky has taken to a Reddit AMA to apologise for what he calls “poorly” handled messaging in regards to final Oculus Rift pricing.
The VR headset costs close to $1,000 AUD, which dismayed many gamers.
“I tried to get across that the Rift would cost more than many expected, in the past two weeks particularly,” Luckey said in the AMA. “There are a lot of reasons [why] we did not do a better job of prepping people who already have high end GPUs, legal, financial, competitive, and otherwise, but to be perfectly honest, our biggest failing was assuming we had been clear enough about setting expectations.”
Luckey also acknowledged that many were mislead on final pricing because earlier development kit software cost far less than the final retail unit.
“[It was an] assumption that myself (and Oculus) did not do a good job of fixing,” he affirmed. “I apologize.”
“I handled the messaging poorly,” he added. “To be perfectly clear, we don’t make money on the Rift. It is expensive, but for the $599 you spend, you get a lot more than spending $599 on pretty much any other consumer electronics devices – phones that cost $599 cost a fraction of that to make.”
What do you think of Oculus Rift pricing?
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