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Nintendo: We won’t sell the NX at a loss

Nintendo’s Financial Results Briefing Q&A confirms that the publisher does not plan to sell the upcoming Nintendo NX console at a loss.

“We are not thinking of launching the hardware at a loss,” Nintendo President Tatsumi Kimishima stated. “Selling at a loss at launch would not support the business.

“We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this. In that sense, our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season.”

You can read the full Q&A here.

The NX is planned for a March 2017 release.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.