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Xbox is going to take “a different approach” to E3 this year

Xbox’s Aaron Greenberg says Microsoft is looking to mix things up a little at this year’s E3.

“We’re already working and and my teams actually driving a lot of the work there in close partnership with our other internal teams and we feel really good,” he said, speaking with The Inner Circle Podcast.

“We have some ideas to some things different at E3 this year that we haven’t done before… but I think we’re gonna take a little bit of a different approach to E3 this year and I feel really excited about it.

“Expect a lot of surprises, expect us to talk a lot about games and if you’re an Xbox owner I think you’re gonna leave really, really, really happy in the investment you made. If you’re undecided we hope that you’ll look at what we deliver on games and want to buy an Xbox.”

This year’s E3 takes place in mid-June in Los Angeles.

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.