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With FIFA under corruption allegations, Sony ends World Cup sponsorship

3 Dec 2014
Steve Wright

Sony has terminated a 10-year sponsorship with FIFA in the midst of allegations that the sports organisation has accepted bribes for World Cup bids.

Sony has advertised the PlayStation brand at the last two FIFA World Cups.

While Sony is saying the move was due to anticipated rising sponsorship costs, FIFA itself is currently under fire for allegedly accepting bribes as part of World Cup bids by Russia for 2018 and Qatar in 2022.

Sony’s sponsorship of FIFA was estimated at $277 million USD, according to Nikkei.

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.