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Ubisoft’s Sam is the publisher’s answer to Siri

25 Jan 2018
Steve Wright

Ubisoft has recently launched a Siri-like digital assistant named Sam.

Available through the Ubisoft Club mobile app, Sam has gaming-themed functions. For example, he can tell you how much time you’ve spent playing Ubisoft titles like Assassin’s Creed: Origins or Far Cry 4, let you know what your Ubisoft Club friends are doing and can provide tips about games you’ve got in your library.

http://youtu.be/IhyLRYo0HrA

If you’re wanting to try Sam out for yourself, you might have to wait a bit — the digital assistant is currently in beta in Canada. He’ll be rolling out to other regions shortly, Ubisoft has advised.

What do you make of Sam? Missed opportunity to not have him sound like Splinter Cell‘s Sam Fisher?

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.