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Super Mario Run has failed to meet Nintendo’s sales expectations

Sales of Super Mario Run haven’t met Nintendo’s expectations, the publisher has recently revealed.

Speaking with Nikkei, Nintendo President, Tatsumi Kimishima, has said the mobile title did not meet sales targets.

Super Mario Run allows players to play a limited portion of the game, with the option of a once-off payment to unlock its remainder. It has been available on iOS for quite some time, and only headed to Android last week. It’s the model Nintendo would like to continue with mobile releases, unlike Fire Emblem: Heroes, which has microtransactions for new, random content.

“Heroes is an outlier,” Tatsumi said. “We honestly prefer the Super Mario Run model.”

Nintendo’s next mobile title will focus on the Animal Crossing franchise.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.