Sony tries, fails to trademark “Let’s Play”

12 Jan 2016

Steve Wright

Sony has tried and failed to trademark the gaming term, “Let’s Play”.

A NeoGAF user stumbled onto the trademark application, made back in October of last year. In it, Sony applied to claim the phrase in regards to, “electronic transmission and streaming of video games via global and local computer networks.”

The United States Patent and Trademark Office (USPTO) refused the application on 29 December 2015 due to the “likelihood of confusion” over a similar mark already trademarked: “LP Let’z Play”.

Sony has six months to fight the ruling if desired.

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.