Remember: Your favourite corporation is still a corporation.
Sony president Hideaki Nishino has said the company is open to adjusting the price of PlayStation Plus in future in order to “maximise profitability”.
“We will continue to add more value and adjust our pricing strategy in a dynamic way to maximise profitability,” Nishino said in discussion with CEO Hermen Hulst.
Nishino added that 22% of PlayStation Plus subscribers were paying for its highest tier in 2024, as compared to 14% of players back in 2022.
While Nishino didn’t say that Sony would be jacking up the price of PlayStation Plus in order to increase its profitability, Australia and other regions received a price increase back in April of this year.
At the time, Sony said “global market conditions” were to blame, adding that the price increase would allow it “continue offering high-quality games and value-added benefits to your PlayStation Plus subscription”.
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