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Nintendo’s Reggie Fils-Aime will retire in April

Nintendo of America President Reggie Fils-Aime will retire in April, the company has today announced.

Fils-Aime has spent more than 15 years at Nintendo, and 13 years serving as Nintendo of America’s President and COO. His final day at the company will be 15 April, after which SVP, Doug Bowser, will take over his position.

“Nintendo owns a part of my heart forever,” Fils-Aime said in a press release issued by Nintendo. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community.

“As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“I really appreciate everything Reggie has done for Nintendo,” Nintendo President Shuntaro Furukawa added. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

Doug Bowser started with Nintendo of America as VP of Sales and Marketing in May 2015 before being promoted to Senior Vice President that same year. His surname is already a muse for many a meme, as you may imagine.


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Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

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