Okay.
Microsoft has quietly killed its much-maligned “This is an Xbox” marketing campaign at the same time it’s announced that Xbox mode will head to all Windows PCs.
As first reported by Game Developer, Microsoft has scrubbed “This is an Xbox” posts from most of the internet. The main post detailing the initiative has been removed and replaced with a 404 page, as has Xbox Wire’s “This is an Xbox” tag. A YouTube video all about the campaign remains online at the time of writing.
Despite this, Xbox took to GDC to announce that the ROG Xbox Ally’s Xbox mode will head to all Windows PCs next month.
“After debuting an early version with the ROG Xbox Ally handhelds, today I’m excited to share that we are bringing the same innovation to Windows 11 with Xbox mode that begins rolling out in April, starting with select markets,” Microsoft’s Jason Ronald announced. “Xbox mode lets players seamlessly switch between productivity and play, with a familiar full screen and controller optimized Xbox experience while embracing the openness of Windows.”
The Xbox mode will enable a full-screen gaming experience, at the same time stopping and, therefore, freeing up further PC resources for gameplay. It’s a nifty little feature… which technically makes your PC an Xbox. Ironic, no?
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