Gamers all over the country took notice when ReCore was set at $49.95 AUD, a substantially lower price than traditional triple-A titles. We weren’t alone, apparently, as Microsoft’s Aaron Greenberg had to take to the TXR Podcast to explain the price point.
“With new IP like that…ideally, launch timing matters a lot. So that’s why you’re seeing us launch it as our first title of the season; it’s coming in September,” he said.
“So getting out early. The second thing is it doesn’t have an existing base of fans. So we have to build that fan base. Rightly so, [consumers] are very thoughtful about, ‘Where do I want to spend my money?, ‘What games do I want to buy? So we kind of have to earn their vote; we have to earn their trust; we have to earn their dollar.
“We wanted there to be no barriers. We wanted to be able to give you a great AAA that gives you $60 of value but if you aren’t sure, not let that be the barrier of a trade-off of, ‘Hey there’s a $60 game and there’s this game.’ We wanted you to be able to get in.
“So that’s why we priced it at $40. We hope that will increase its chances of having success as a new IP,” he said.
ReCore heads to Windows PC and Xbox One from 13 September. It’ll possess a rather innovative colour blind mode as it relies quite heavily upon colour for core mechanics.
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