Nadella calls AI a "cognitive amplifier".
Speaking at the World Economic Forum, Microsoft CEO Satya Nadella lamented that us plebs aren’t adopting AI fast enough, in turn not providing the mega-corp with the permission it needs to continue forcing AI down our throats.
At the forum, Nadella warned that AI will lose the support of the public unless it is used to “do something useful that changes the outcomes of people and communities and countries and industries.”
“We will quickly lose even the social permission to take something like energy, which is a scarce resource, and use it to generate these tokens, if these tokens are not improving health outcomes, education outcomes, public sector efficiency, private sector competitiveness, across all sectors, small and large, right?” said Nadella (with thanks to PC Gamer). “And that, to me, is ultimately the goal.”
To gain said permission, Nadella said AI companies and advocates need to build an “ubiquitous grid of energy and tokens” — which itself is already driving up the prices of RAM, and SSD storage and perhaps even driving NVidia to resurrect the far more cost-effective GeForce RTX 3060. Beyond that, the CEO said all of us need to start using it.
“The demand side of this is a little bit like, every firm has to start by using it,” Nadella said, adding that AI is a “cognitive amplifier” that gives its users “access to infinite minds”. How the Microsoft 365 Copilot app (formerly Office) achieves that, mind you, is beyond me.
Come back to me when ChatGPT realises there are three “r”s in the word “strawberry”. Or, when I can actually start to afford this PC refresh I was planning.
This article may contain affiliate links, meaning we could earn a small commission if you click-through and make a purchase. Stevivor is an independent outlet and our journalism is in no way influenced by any advertiser or commercial initiative.


