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Essendon Bombers the latest AFL club to buy an Esports team

The Essendon Football Club last night announced its acquisition of Esports team Abyss.

Essendon has acquired Abyss in partnership with Executive Sports and Entertainment (ESE) and will be moving the team to Melbourne. Abyss — shortly to be “integrated as a division of the Essendon Football Club, with a new name, brand and logo to be established” — will compete in the League of Legends’ Oceanic Pro and Oceanic Challenger Leagues next year.

“eSports is the fastest growing sports category in the world and is quickly changing the entertainment and sports landscape,” Essendon Chief Marketing Officer Justin Rodski. “The international audience is close to 300 million people, the majority are aged 14-34 years, providing a unique platform to engage and reach a younger demographic of fans.”  

“It is great to have another AFL Club come on board to support an OPL team,” added Daniel Ringland, Head of Esports at Riot Games Oceania. “Next year is looking to be our most competitive year yet and it is going to be amazing to see AFC and Essendon go head to head in the OPL, just like they do on the footy field.” 

The AFL’s Adelaide Crows purchased the Legacy Esports team back in May 2017.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.