In a recent earnings call (as reported by Gamespot), Electronic Arts CEO Andrew Wilson has declared that “free-to-start” games are the future of the industry.
Wilson spoke of the success of EA Access on the Xbox One when defending the free-to-start model.
“On free-to-play, with consoles, we think about this much the way that we think about free-to-play overall. There’s a couple of different vectors to this,” he said. “The first is as we look to the future, we believe a very big part of our player-base will expect a free-to-start experience. When we look at film, television, music, books, very often there is this free trial notion that actually onboards new players, new listeners, new readers, or new viewers into a service. We’re actively looking at how we could offer that type of experience to our players on console and across other platforms.”
Wilson said that free-to-start games could be followed up by a full-game download, microtransaction or further subscription.
What do you think of free-to-start gaming?
This article may contain affiliate links, meaning we could earn a small commission if you click-through and make a purchase. Stevivor is an independent outlet and our journalism is in no way influenced by any advertiser or commercial initiative.
