E3 is very important to Nintendo, Reggie Fils-Aime has declared.
Speaking with IGN, Fils-Aime explained E3’s relevance to the publisher in the wake of news that Sony has pulled out of E3 2019.
“E3, those five days, is the opportunity for the world to find out what’s new for video games as entertainment,” he said. “And during that time, we generate more engagement than…whether it’s CES or Comic-Con, or other big entertainment events. People tune in to find out what’s new and to have first playable experiences for our industry. That’s why E3 is important to Nintendo.”
Fils-Aime also discussed how the publisher has changed its approach to E3 in the last few years.
“Our mentality has been to constantly innovate what we do and how we message at E3. We’ve innovated in how we utilize our booth space, to create a little piece of Hyrule or to create a little piece of the environment in Super Mario Odyssey, as examples,” he said. “We innovate in how we deliver our messaging, whether it was the big stage productions or whether it’s the Direct communications that we do today.”
Nintendo’s latest release was Super Smash Bros. Ultimate on Switch this past weekend. Of late, Fils-Aime declared that a majority of the company’s American revenue comes from the holiday season.
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