Last week, Microsoft UK launched a cheeky marketing campaign for Destiny that, well, admitted they couldn’t do a direct marketing campaign for Destiny.
The company invited people to check out their new Destiny fragrance ahead of the game’s big launch on Tuesday. The fake ad’s website is still up at DestinyFragrance.com.
“Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t. Thanks for smelling that something was up. Now get the game and become a legend,” Microsoft explained on the site last week.
Sadly, the ad seems to be pulled as of today. “Hi. There are some great Xbox One offers available at the moment. Please check with retailers for more information,” the page now reads.
Destiny is available from 9 September (or earlier) on PS3, PS4, Xbox 360 and Xbox One.
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