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Dead Rising 4: Microsoft apologises for perceived racial slur inside email

23 Nov 2016
Steve Wright

Microsoft has apologised for what some have perceived as a racial slur inside a recent Dead Rising 4 promotional email.

The subject of the Christmas-themed email read,  “NNNNGGGHHHAAAA”, attempting to emulate a noise a zombie would make. The phrase upset some readers, who felt the sound to be too similar to the n-word slur.

Microsoft’s Larry ‘Major Nelson’ Hryb apologised for the email, promising to do better.

Dead Rising 4 heads to Windows PC and Xbox One next month.

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.