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Bethesda: Anti-Nazi marketing of Wolfenstein 2 makes sense

Bethesda’s Pete Hines sees no issue with the anti-Nazi marketing of Wolfenstein 2: The New Colossus, even when real-life Nazis seem to be crawling out from the woodwork.

“We’re certainly aware of current events in America and how they relate to some of the themes in Wolfenstein II,” Hines told GamesIndustry.biz.

Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago,” he continued. “We aren’t going to shy away from what the game is about. We don’t feel it’s a reach for us to say Nazis are bad and un-American, and we’re not worried about being on the right side of history here.”

Hines asserted that the franchise’s American setting was agreed upon long before we saw the first in this three-game arc.

“At the time none of us expected that the game would be seen as a comment on current issues, but here we are,” Hines said. “Bethesda doesn’t develop games to make specific statements or incite political discussions. We make games that we think are fun, meaningful, and immersive for a mature audience.”

What do you make of this instance where art is imitating life, imitating art, imitating life?

Wolfenstein 2: The New Colossus heads to Windows PC, Xbox One and PS4 later this month. A Switch release is planned for 2018.


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Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

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