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Xbox “set wrong expectations” for Xbox Series X gameplay livestream

Xbox’s Aaron Greenberg has admitted that the company “set some wrong expectations” for an Xbox Series X third-party gameplay livestream that aired last week.

Ahead of the show, Microsoft touted the Inside Xbox livestream as one that would showcase “First Look next-gen gameplay from our global developers partners [sic],” with Ubisoft adding that “our first Assassin’s Creed Valhalla gameplay trailer” would feature.

While the livestream did display a number of titles Optimised for Xbox Series X and the current- to next-gen Smart Delivery service, viewers criticised the event for displaying trailers that felt more cinematic than those actually showing gameplay.

“Had we not said anything & just shown May Inside Xbox show like we did last month, I suspect reactions might have been different,” Greenberg, General Manager of Xbox Games Marketing, wrote on Twitter.

“Clearly we set some wrong expectations & that’s on us,” Greenberg continued. “We appreciate all the feedback & can assure you we will take it all in & learn as a team.”

Assassin’s Creed Valhalla Creative Director, Ashraf Ismail, also took to Twitter to apologise for not meeting expectations.

You rightfully expected to see more today,” he wrote. “We have a long marketing campaign ahead of us, you will see in-depth gameplay and get a lot more info about the game. Thank you for your excitement and passion! Be patient with us and be kind. It will be worth it!”

The Xbox Series X and Assassin’s Creed Valhalla will be available this holiday 2020 season. Another Inside Xbox in July, part of Xbox 20/20, will detail Xbox Series X first-party games.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

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