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Target pulls Grand Theft Auto V from stores after customer complaints

Target has tonight issued a press release advising they’re pulling the R18+ rated Grand Theft Auto V from stores after customer complaints.

The complaints were regarding the depictions of violence against women in Rockstar’s title.

“We’ve been speaking to many customers over recent days about the game, and there is a significant level of concern about the game’s content,” Target’s Target General Manager Corporate Affairs Jim Cooper said in a press release.

“We’ve also had customer feedback in support of us selling the game, and we respect their perspective on the issue.
“However, we feel the decision to stop selling GTA5 is in line with the majority view of our customers.” Mr Cooper continued, adding Target would continue to sell other R-rated DVDs and games.

“While these products often contain imagery that some customers find offensive, in the vast majority of cases, we believe they are appropriate products for us to sell to adult customers.

“However, in the case of GTA5, we have listened to the strong feedback from customers that this is not a product they want us to sell.”

What do you think of Target’s decision?

Update: It’s said the following petition influenced Target’s decision to pull the game from shelves. We’ve asked the company to confirm if this is the case or not. Thanks, @reptilescorpio!


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.