Valve will soon crack down on conceptual artwork inside a game’s Steam Marketplace page.
“We haven’t been super crisp on guidelines for screenshots in the past, so we’d like to take this opportunity to clarify some rules in this space,” Valve’s Alden Kroll wrote to developers (and later shared with Polygon).
“When the ‘screenshot’ section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at.”
Valve has replaced non-screenshots on Dota 2‘s Steam page to reflect this new stance.
Non-screenshots will not be allowed under Steam’s Discovery Update 2.0 is live, expected within the next few weeks.
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