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Pokémon Go: Apple, Google and Niantic are profiting more than Nintendo

Business Insider today reports that Niantic, Google and Apple are the big winners of Pokémon Go‘s success rather than Nintendo.

“The title was jointly developed by Niantic, Pokémon Company and Nintendo. It is unclear exactly what their economic interest is in the game, but we presume that out of every 100 units earned at the app store, 30 would go to Apple, 30 to Niantic, 30 to Pokémon and 10 to Nintendo,” the site reports.

Don’t feel too badly for Nintendo; it’s estimated the game is making anywhere between $1 million to $2.3 million a day. The good news has also meant Nintendo’s stock value jumped up 25%.

Pokémon Go is now available in Germany and is rumoured for a Japanese release later in the week.


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About the author

Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.