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Playtonic Friends publishing label launched by Yooka-Laylee developer

With three studios already on board.

Playtonic Friends is the name of the new publishing label launched by Yooka-Laylee developer Playtonic. Already, three studios have partnered with the new label.

According to Playtonic, its new publishing wing will help studios produce “fresh, creative and compelling” titles.

“The knowledge that we were coming up to our sixth birthday triggered lots of typical Teams calls amongst the staff here at Playtonic,” Playtonic head Gavin Price said.

“Should we all don party hats and video chat together? Should we have a few mocktails, whip out the Karaoke and belt out our best Beyoncé? Or should we launch a new publishing label designed to bring the best games from indie studios the world over to market? Given I had a bit of scratchy throat that evening – and that the establishment of Playtonic Friends had been brewing as a serious ambition for a while – we went with that.”

At present, Playtonic Friends has announced partnerships with Awe Interactive (BPM: Bullets Per Minute), Fabraz (Slime-san) and Okidokico (unannounced title).


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Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

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