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PewDiePie promises to go “family friendly” on YouTube; launches weekly Twitch stream

PewDiePie has complained of decreasing profits, vowing to make his YouTube channel “family friendly” whilst also launching a weekly Twitch stream.

The popular broadcaster is cleaning up his act in the wake of YouTube’s new advertisement policy; a number of major advertisers have recently pulled ads after finding out they’d air before videos featuring racist or sexist content. PewDiePie himself was criticised two months ago for anti-Semitic content.

PewDiePie took to new video to complain he’s lost monetisation on a third of his videos.

“[There will be] no more swearing, no more sexual jokes and definitely no more Hitler jokes,” he said.

“I wish I was joking, I’m not. It seems that YouTube has made some changes and about a third of my videos have become demonetised. I’m going to have [to be] family friendly from now on so I don’t go homeless.”

Saying it’s unrelated to his YouTube problems, PewDiePie has also launched a weekly Twitch show called Best Club, airing at 1.00 am AEST each Monday. Twitch itself pays streamers through direct contributions (or game purchases) rather than through ads.

What do you make of the situation?


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.