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Nintendo: We won’t sell the NX at a loss

Nintendo’s Financial Results Briefing Q&A confirms that the publisher does not plan to sell the upcoming Nintendo NX console at a loss.

“We are not thinking of launching the hardware at a loss,” Nintendo President Tatsumi Kimishima stated. “Selling at a loss at launch would not support the business.

“We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this. In that sense, our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season.”

You can read the full Q&A here.

The NX is planned for a March 2017 release.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.