Speaking to Bloomberg, Nintendo President Tatsumi Kimishima said that the Nintendo Switch has been designed to appeal to core gamers as much as families and kids.
“As the name implies, we’re switching a lot of things. But we have no interest in switching our customers,” Kimishima said.
“Depending on the kind of software that comes out, families and kids will be able to play too. The titles we did show, those are games that for people who understand they will grasp it right away, but for families and kids, we want them to understand by actually experiencing it.”
“Our core philosophy is that we want to increase the number of gamers at all ages, and there’s no change to that. So we have no intention to lean just towards core gamers,” Kimishima continued, explaining the reasoning behind the Switch’s recent preview trailer.
“But to communicate our new idea, when you think about who will understand it first, naturally it will be people who really understand games. To communicate that as quickly as possible, we focused on those folks who really understand games.”
For more on the Switch, head here.
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