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Nintendo, Mercedes Benz team up for Mario Kart 8 DLC, weird commercials

30 May 2014
Steve Wright

And here we thought Nintendo couldn’t top the weirdness that was Reggie-bot.

In a collaboration with Mercedes Benz, Japanese gamers will be treated to a (assumed) free in-game Mercedes DLC kart inside Mario Kart 8.

Moreover, the commercial promoting the game and its commercialised DLC is uniquely Japanese.

Prepare yourself for a live-action, beefcake Mario.

https://youtu.be/_AkgJZGspCM

There’s no word as yet as to whether or not western audiences will receive the Mercedes DLC.

Mario Kart 8 is a Wii U exclusive launching tomorrow, 31 May.

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.