New Zealanders spent $452.3 million NZD on video games last year, the Interactive Games & Entertainment Association (IGEA) has declared.
Similar to Australian spending habits, our friends the Kiwis had a 7% increase in spend compared to 2016, making the video game industry worth more than half a billion dollars to the economy.
“The New Zealand video and computer games industry is in great shape, evidenced by the latest sales figures that show consumer spending is headed towards half a billion dollars,” said Ron Curry, CEO of IGEA.
“New Zealanders are more than happy to access their games content in a variety of ways, both physically and digitally. Sales for the current generation of consoles – PS4, Xbox One and Nintendo Switch – remain strong. At the same time, we’re seeing impressive growth in subscription revenue, mobile game sales, and downloads of digital games and extras.”
New Zealanders spent $334 million NZD on digital sales, including mobile titles, full retail games and subscriptions, up 12% from 2016. Digital game downloads increased 21%, while digital extras spend increased 17%.
Physical sales totalled $118.3 million NZD in 2016.
The data was researched and collated by NPD Group and Telsyte.
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