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Netflix video games push will start on mobile

It's getting real.

Netflix has confirmed it’s making a push into the video games market, with the company revealing it will begin on mobile.

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” it said in a letter to shareholders.

“We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games,” the letter continued. “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.”

Netflix asserted that it will be “primarily focused on games for mobile devices” and that video games will be included in a Netflix subscription at no additional cost.

“We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games,” the statement concluded.

We’ll keep you informed as we learn more of Netflix’s push into video games.


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About the author

Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.