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Netflix admits it’s lame to target unblocking services, starts to do it anyway

Admitting that several Netflix streaming regions have extremely limited content when compared to others, the company’s Vice President of Content Delivery Architecture, David Fullagar, confirmed it will soon make a move to stop unblocking services like UnoTelly and Unblock-Us.

“If all of our content were globally available, there wouldn’t be a reason for members to use proxies or ‘unblockers’ to fool our systems into thinking they’re in a different country than they’re actually in,” Fullagar began in a prepared statement. “We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.”

Making progress is different from actually being able to offer the same content. The United States has around 5,000 unique titles available for streaming, compared to around 2,000 in Australia. Nevertheless, Fullagar confirmed unblockers will soon be targeted by Netflix.

“Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location,” he said.

Fullagar said the unblockers be addressed “in coming weeks”.

We’re awaiting a response from the UnoTelly and Unblock-Us.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.