Ryan Hill doesn't detail examples of what those agendas could be.
Lords of the Fallen‘s CI Games has spoken out against diversity, equity, and inclusion (DEI), saying it wouldn’t “embed social or political agendas” in its titles due to the “high risk it can present”.
As reported by Strefa Inwestorów (via PC Gamer), CI Games global marketing director Ryan Hill said the studio remains “committed to producing player-first video games that prioritise an excellent user experience with compelling themes and characters created specifically for core and adjacent audiences.
“While some videogames have recently taken the opportunity to embed social or political agendas within their experiences, it is clear that many players do not appreciate this, and as a result, we have seen a number of high profile releases underperforming commercially during the last year alone,” Hill said of CI Games’ stance on diversity, equity, and inclusion.
“Our games will always be developed to maximise player enjoyment and commercial success, and as such, we will not be integrating any social or political agencies into these experiences going forward having observed the high risk this can present.”
Hill didn’t detail what these agendas were, nor which titles that featured them failed.
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