Valve is taking its wares to retailers.
GameStop, EB Games and GAME UK stores in North America and the UK will soon serve as the “exclusive non-digital retailer[s]” for Steam Machines, the Steam Controller and Steam Link.
Retailers in those regions will have dedicated Steam Sections where hardware can be purchased alongside pre-paid Steam cards.
“Creating a ‘store within a store’ across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers’ hands,” said Valve’s Gabe Newell.
Steam hardware is expected to go on sale at brick and mortar retailers from 10 November.
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