"We could have mandatory disclosures for what shampoo brand the developer uses."
Epic Games’ Tim Sweeney has lashed out at Steam’s “Made with AI” tags, arguing they make “no sense for game stores”.
According to Sweeney, such tags will soon become irrelevant as generative AI usage increases in game development.
“The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation,” Sweeney wrote over on Twitter. “It makes no sense for game stores, where AI will be involved in nearly all future production.”
“Why stop at AI use? We could have mandatory disclosures for what shampoo brand the developer uses,” Sweeney continued in another post on the platform. “Customers deserve to know lol.”
Over on ResetEra, user Calicoknux has begun to create a list of games that use generative AI in their development (and has started to source how that information has been obtained). According to the list, AI usage is involved in everything from voice acting, to art, writing, and music.
As an example, Let it Die Inferno, an upcoming sequel to Let it Die, uses most of that itself — AI in art, writing, voice acting, and music — and discloses as much via Steam tags. You can check out the game’s disclosure in the image at the top of this post.
Earlier in November, Nexon CEO Junghun Lee said it was, “important to assume that every game company is now using AI,” following the discovery Arc Raiders uses generative AI in voice lines.
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