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EA Sports FC shows off new branding

FIFA no more.

EA Sports FC has showed off its new branding after distancing itself from FIFA.

FC will become EA Sports platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products,” EA said in a large press release.

With the FIFA moniker dropped, EA Sports FC — that’s “football club” just in case you were confused — move forward with partners including “the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more.”

“Through our long-standing partnership with EA Sports, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football,” said the Premier Leagues’s Richard Masters.

“We look forward to the relationship evolving through the launch of EA Sports FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences,” Masters continued.

EA has confirmed it will reveal more of EA Sports FC in July.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.