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EA Sports FC may be the new name of the FIFA franchise

FIFA no more?

EA Sports FC may be the new name of the popular FIFA football franchise, with new trademark listings being filed by publisher EA.

The trademark listings — found on the United Kingdom Intellectual Property Office and European Union Intellectual Property Office websites — come at the same time EA has issued a press release saying it was reviewing its naming rights agreement with FIFA.

In a statement, EA Sports’ Cam Weber specifically states that EA is “exploring the idea of renaming our global EA SPORTS football games” and reviewing the “naming rights agreement with FIFA”.

“Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world,” he continued.

“We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.”

We’ll keep you posted as we learn more.

FIFA 22 is currently available on Windows PC, Xbox One, Xbox Series S, Xbox Series X, PS4, PS5 and Stadia; FIFA 22 Legacy Edition is available on Switch.

FIFA 22

1 October 2021
PC PS4 PS5 Xbox One Xbox Series S & X
 

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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.