EA’s microtransaction strategy won’t change in the wake of fan backlash over Star Wars Battlefront 2, CFO Blake Jorgensen recently told investors.
At the Credit Suisse 21st Annual Technology conference on Scottsdale, Arizona (via Dualshockers), Jorgensen said that while lessons had been learned from the recent situation, EA’s strategy would remain as-is. That strategy? To find a balance between paid and unpaid content in an effort to keep a game’s player base strong.
Jorgensen pointed out that paid map purchases usually consist of only 25% of the game’s full player base, and fragment said base. In order to release free maps and content, fine-tuning of microtransaction systems is required.
“Jorgensen also added that the reason microtransactions were removed from the game is that customers felt that they were “pay-to-win,” explaining that the reality of things is that there are two kinds of gamers,” Dualshockers detailed in its report. “One has more time than money, and the other has more money than time. The goal is to have a balance between them.”
Jorgensen said EA is considering cosmetic loot boxes in Battlefront 2, but they’ll have to be true to the franchise’s canon — while the ability to change a lightsabres colour is a possibility, changing the colour of Darth Vader’s armour is not.
Star Wars: Battlefront 2 is available on Windows PC, Xbox One and PS4. We reviewed the game here, slamming it over its microtransaction controversy.
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