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EA CFO: Expect digital releases and subscriptions over traditional retail

EA CFO Blake Jorgensen, speaking at the Morgan Stanley’s Technology, Media & Telecom Conference, said that digital releases will surpass traditional sales, but that the latter won’t die out entirely.

Moreover, Jorgensen said consumers should expect more subscription-based services like EA Access in the months and years to come.

“We take a very simple view,” Jorgensen began. “We want the consumer to decide. We have great retail partners, we want to continue to maintain our great retail partners and they perform a lot of discovery and marketing services for us.

“And so, we believe there’s a world where the retail partners are always going to be around, but also a lot of consumers, just like music and books, and movies, and TV have adopted, download digitally is ultimately the way of the future. We try to make sure that we’re available in any place the people want to bay our games.”

Jorgensen also said the three main delivery models — retail, digital and subscriptions — will co-exist.

“Long-term, we think there’s multiple models for delivery of games. People will buy games in the retail stores, they’ll acquire them digitally from us, or they may subscribe to them and play in a subscription model,” he added.


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About the author

Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.