Electronic Arts today announced changes to the way it will approach E3 this year, dropping exhibition floor space in favour of a public event called E3 Play.
E3 Play will take place at the Club Nokia venue at LA Live — next to the Los Angeles Convention Centre — over 12-14 June.
The publisher will still hold a pre-E3 press conference as in past years.
“Hosting our own event allows us to connect directly with our players and create a meaningful experience for them,” an EA representative said. “In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience.”
The EA Play event will be free and open the public, but those who plan to attend will need to reserve tickets beforehand.
A similar EA Play event will also be held in London on 12 June.
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