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Blizzard says passion, not malice, behind Diablo Immortal backlash

Blizzard has told Kotaku it has seen fickle fan backlash before… though has admitted it wasn’t expecting such opposition to the newly announced Diablo Immortal.

Speaking with the outlet, Blizzard Co-founder, Allen Adham, said the studio expected some backlash to the project, but “not to this degree.”

Nevertheless, Adham wrote off critical fan responses as coming from a place of passion.

“We know our audience here is passionately PC- and console-focused,” he said. “We’ve also seen this before. We saw a similar response when we announced that we were bringing Diablo to console, and we saw a similar response to the announcement of Hearthstone.

“They love what they love and want what they want. That passion, it’s actually what drives us, and we feel it too. It’s why we make games and why we’ve made games for almost three decades now—and why our community is so passionate about our franchises. I understand their feeling and wish we could share more about all the amazing things we’re doing, not just with the Diablo franchise but across the company as a whole.”

Adham asserted that Blizzard is working on multiple unannounced Diablo projects, and fans might find one more to their liking in upcoming reveals.

“I know our community here, there’s a concern that we are focused on this instead of that,” he said. “The truth is that we have multiple Diablo teams working on multiple unannounced Diablo projects even after announcing [Immortal].”

What do you think of Diablo Immortal?


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.