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amiibo figures: Nintendo’s expectations have been “smashed”

In a recent conversation with MCV, Nintendo has said it was taken aback by the success of recently released amiibo figures.

“Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed,” Nintendo UK’s James Honeywell said. “With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented.”

“We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal.”

Honeywell admitted that Nintendo has “seen demand exceed supply in some areas” — like in Australia — but the company is working to correct this.

Australia’s recently seen new shipments of amiibo hit our shores to try and cope with demand.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.