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Activision Blizzard is really happy with its acquisition of MLG

Activision Blizzard today advised that its Media Networks division set new viewership records during its 30 March to 3 April broadcast of the Counter-Strike: Global Offensive Major Championship. The broadcast was handled by Major League Gaming, acquired by Activision Blizzard earlier this year.

“Last year, more than 225 million people watched competitive gaming, and the passion, engagement and size of this audience only continues to grow,” said Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and Major League Gaming (MLG) co-founder. “As this year’s CS:GO Major numbers show, Activision Blizzard Media Networks’ commitment to broadcasting premium content and creating incredible events is resonating with players and fans around the world.”

Activision Blizzard cites data from MLG, Twitch and GOTV which states that audiences generated 71 million video views, watched 45 million hours of live broadcast and had 1.6 million concurrent viewers across OTT, web, mobile and in-game streaming during the event.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.