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Marvel: Ultimate Alliance pricing is inflated on different platforms in different regions

Marvel: Ultimate Alliance prices on the Australian Xbox Store today contradict those given to Stevivor by an Activision representative yesterday.

The store lists Marvel: Ultimate Alliance and Ultimate Alliance 2 for $59.95 AUD each, or in a bundle for $99.95 AUD.

We were told yesterday that pricing was set at $49.95 AUD individually, or $69.95 AUD for both.

We’ve asked Activision (and now, Microsoft) for comment.

Update: Prices on the PlayStation Store seem to match the advice given to us yesterday by Activision, so this may be a problem with Microsoft’s platform.

Thanks, Steve Drew and Josh!

Update 2: Microsoft’s Xbox Business Lead for Australia, Jeremy Hinton, has taken to Twitter to explain it’s an issue on Activision’s side:

Update 3: Activision has yet to come back to Stevivor with comment. Sadly — and after days of silence — it’s looking as if this inflated pricing is intentional.

Canadian reader Stuart points out that Canadian pricing mirrors Australian, with the Xbox One version of the game coming in at a higher price point. Stuart has informed us that the two-game Ultimate Alliance is priced at $59.99 CDN on PS4 and $79.99 CDN on PC and Xbox One.


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About the author

Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.