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Xbox’s Spencer: Rare is more than a Kinect Sports studio

Xbox head Phil Spencer doesn’t want Rare to end up as a Kinect Sports studio.

“Right now with Rare we’re at a point where I don’t want the Rare brand to mean Kinect Sports. The Rare brand can be more valuable to them, to us and to gamers than that,” Spencer said, speaking with CVG.

Rare franchises include Goldeneye, Banjo Kazooie and Perfect Dark.

“I think it’s about them thinking about the next game that’s going to be the next ‘Rare game’ and really stand for what they are.

“So they’ve got some new ideas, they’re excited about them and I think Rare should, can and will be an important part of our game future,” he continued.

Spencer also praised the studio for other past work on the Xbox platform.

“They started building out the Avatars – that was really their work – and then frankly Kinect, which they were innovating with before we’d even decided we were going to do something like that. They actually build this kind of wand thing on their own before the Wii came out,” Spencer said.

What would you like to see next from Rare?


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.