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Super Mario Run has failed to meet Nintendo’s sales expectations

Sales of Super Mario Run haven’t met Nintendo’s expectations, the publisher has recently revealed.

Speaking with Nikkei, Nintendo President, Tatsumi Kimishima, has said the mobile title did not meet sales targets.

Super Mario Run allows players to play a limited portion of the game, with the option of a once-off payment to unlock its remainder. It has been available on iOS for quite some time, and only headed to Android last week. It’s the model Nintendo would like to continue with mobile releases, unlike Fire Emblem: Heroes, which has microtransactions for new, random content.

“Heroes is an outlier,” Tatsumi said. “We honestly prefer the Super Mario Run model.”

Nintendo’s next mobile title will focus on the Animal Crossing franchise.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.